The all-female creative marketing agency Triple 8 has once again cemented its name on a worldwide level by winning two honours at the 9th Annual Shorty Impact honours in Los Angeles.
It secured accolades in the Education and Multicultural categories for their heart-warming campaign, “Cadbury Give a Voice to Storytime”.
These impressive wins come soon after Triple 8’s spectacular performance at the Assegai Awards, where they amassed nine honours in a single celebration, accumulating a phenomenal tally of 60 awards over the last five years.
This ongoing success story highlights not only the agency’s creativity but also its ability to produce work that resonates profoundly across cultures.
The Shorty Impact Awards, held in the historic Belasco Theatre in Downtown LA, recognise purpose-driven projects that induce positive social change.
With its recent successes, the agency joins prestigious organisations like Comic Relief US, Mastercard, and Dove/Unilever, as well as well-known individuals like Lady Gaga, Trevor Noah, and Michelle Obama, who have all been honoured at these awards before.
“We are humbled and thrilled by this incredible milestone. These awards not only celebrate our work but highlight the immense talent and innovation within South African agencies. To be recognised on a global stage is truly an honour.” Modi's sentiment echoes the pride felt across the nation, a testament to the growing influence of creative industries in South Africa,“ said Sarika Modi, CEO and founder of Triple 8 Marketing.
Central to this recognition is the “Cadbury Give a Voice to Storytime” campaign, which captivated audiences by bringing imaginative storytelling to life while promoting inclusivity in children’s education.
The campaign stands as a powerful example of how creativity can blend seamlessly with social responsibility — a hallmark of Triple 8’s work.
Moreover, Modi credited the success of this campaign to the collaborative efforts of the entire Cadbury brand team, including notable figures such as Tshepo Chaka, Lara Sidersky, Jacques Bezuidenhout, Arpan Sur, Thembi Buthelezi, and Shree Moodley. She also acknowledged the contributions of their agency partners Ogilvy, Accenture, Star Media, and Hogarth.
“This achievement is a collective victory — a celebration of collaboration, trust, and creative freedom,” she expressed, underpinning the importance of teamwork in their creative successes.
The Star