Engen has unveiled a bold new look for its Xtreme lubricants range, positioning it as a premium solution for South African motorists. Designed to meet the demands of local roads and climate, the enhanced Xtreme range offers superior performance, advanced protection, and innovative packaging.
A premium product for a premium experience
The Engen Xtreme lubricants range features the latest additive technology that enhances engine efficiency, reduces wear, and prolongs vehicle lifespan. Setting a new industry benchmark, Engen Xtreme offers real value to mechanics, petrolheads, and everyday drivers.
“We’ve elevated Engen Xtreme from a great product to a supreme offering for the automotive sector,” says Unathi Fani, Engen Manger: Technical Advisory. “Our goal is to provide South Africans with a high-performance lubricant that exceeds their expectations.”
Engineered for South African roads
With the average age of vehicles on South African roads around eleven years, many cars still rely on internal combustion engines. Engen Xtreme is specifically formulated to protect high-mileage engines while meeting the requirements of modern European, Asian, and African powertrains.
Available in Standard S8, Premium S10, and Prestige S15 grades, Engen Xtreme lubricants provide superior protection against wear and corrosion, keeping engines clean. The advanced formulation sustains maximum oil and engine efficiency, even as the oil ages, improving power conversion and fuel savings.
“As vehicle engine design advances and fuel efficiency becomes a priority, the new Xtreme range has evolved to meet these demands,” says Mario Vester, Engen Product Manager: Automotive. “Using the latest lubricant technology, it guarantees quality for everything from trusted high-mileage workhorses to modern high-performance vehicles, ensuring superior protection and peace of mind.”
Designed for South African conditions
Engen Xtreme is a 100% tested, locally manufactured lubricant produced in KwaZulu-Natal. Its formulations are designed to withstand South Africa’s unique driving conditions, ensuring optimal performance in extreme heat, cold, and heavy traffic.
“We understand the challenges South African motorists face, from fluctuating temperatures to stop-start traffic,” says Vester. “That’s why Engen Xtreme is tailored to deliver the best possible protection, no matter the journey.”
New packaging, same trusted quality
As part of the rebrand, Engen Xtreme features modernised packaging for improved usability and sustainability. The design includes anti-counterfeiting measures, enhanced dispensing mechanisms, and clearer labelling to ensure mechanics and vehicle owners can easily identify and use the respective lubricant product with confidence.
Additionally, Engen has also prioritised environmental responsibility by incorporating Post-Consumer Recycled (PCR) materials into its packaging, reducing environmental impact while maintaining high standards of durability and performance. This reflects Engen’s commitment to sustainable innovation and responsible manufacturing.
Commitment to local manufacturing
Engen Xtreme lubricants have been proudly manufactured in South Africa for over 25 years, reinforcing Engen’s investment in local production. This commitment delivers world-class lubrication solutions tailored to the needs of South African motorists– made by South Africans for South African pros.
Successful launch event
The enhanced Engen Xtreme range was officially introduced at an exclusive event at The Galleria in Sandton on 15 April. Attendees, including mechanics from across Gauteng, experienced an immersive showcase of the product’s superior formulation, new packaging, and insights from Engen’s technical specialists.
A live panel discussion and product demonstrations highlighted how Engen Xtreme outperforms competitors and why it is the go-to choice for premium lubrication.
The reimagined Engen Xtreme range is now available at authorised Engen retailers and service stations nationwide.