The 58-year-old actress has collaborated with Roc Skincare on their Look Forward Project - an initiative to encourage optimism around ageing.
Sarah Jessica Parker is no longer concerned with getting older.
The 58-year-old actress has collaborated with Roc Skincare on their Look Forward Project — an initiative to encourage optimism around ageing - and she is relieved to work with a skincare brand which isn't obsessed with youth.
Parker told WWD: "I’m probably less concerned about [ageing] than I was a year ago. I just don’t summon the time and energy to be worried.
“And to hear a large skincare line say, ‘we don’t want you to, we’re not going to pretend that we’re changing this process of waking up another day,’ the relationship has been affirming, and it’s given me what I need.”
The 'Sex and the City' star has curated a gift set for the campaign, which includes a serum, eye balm and SPF from the brand’s Revive + Glow range.
She said: "What works for me has worked for a lot of women for decades at an affordable price point. Skin care isn’t this thing just for the rarified, like ‘I can’t touch it or I have to mortgage my house to pay for it.’ That’s complicated, that’s confusing, those 10 to 15 steps. I don’t know people in the real world that have time for it.”
Fernando Acosta, chief executive officer of Roc Skincare added: "We are trying to help educate people on the power of optimism; that has a significant impact on our health, happiness and longevity. We started with age anxiety, and now, we’re extending that to our next generation.
"We did more research because we found out that the younger age groups are craving more education. More than half of women felt they were not optimistic when growing up and wish they had been, while 80 percent of women believe we should have more resources and support to ensure our children learn how to incorporate optimism into their lives.
"At the end, it’s just about delivering simpler communication for our consumers so that we can build trust."