Football star Lionel Messi ventures into the beauty space as he launches his first signature scent, Messi Eau de Parfum.
The greatest soccer player of all time has worked with Melbourne-based fragrance company Game On Product Group. And for North American distributors, they selected Sheralven.
“We’re thrilled Game On Product Group has chosen Sheralven to launch Leo Messi’s signature fragrance in North America, and JCPenney will be our exclusive US retail partner, ensuring this partnership will make it the GOAT of fragrance launches,” said Steven Koss, President & CEO of Sheralven.
“Messi’s signature scent is expected to be embraced by millions of devoted US fans as the embodiment of his competitive essence. It is a men’s fragrance that inspires confidence and exudes a winning spirit.
“We are confident that with his devoted fan base, we will hit the projected retail sales of $100M by 2026.”
The soccer legend wanted his signature fragrance to embody his unmistakable personal brand.
“I have always been passionate about fragrance, and I am extremely excited to produce my very own signature scent. This is truly a unique and inspirational fragrance, in a personalised bottle, for all fans around the world,” he said.
Frank Voelkl, principal perfumer at DSM – Firmenich, expressed his thrill to create an experience as unique, special and memorable as Messi himself.
“The scent contains fresh top notes of cardamon, and wild cypress contrasted by warm notes of leather and cedarwood.
“These notes together with hints of vanilla wear nicely on the skin and create a scent that is bound to make everyone want more of it. It is a scent to be worn by anyone looking to feel confident and strong just as Messi,” he explained.
In other news, Messi also partnered with MM Winemaker to launch a limited special edition of two premium wines with collectable bottles.
