South African chart-topping artist Daniel Baron kicked off 2025 on a high note as he unveils the official music video for his much-anticipated single, ‘Up At Night’.
A tribute to his dance anthem roots, the track stands out with its sultry, high-energy pop-club beats, effectively demonstrating Baron’s signature genre-defying style.
Directed by the acclaimed Matthew Marinus, the official music video presents a captivating black-and-white visual narrative that delves into the depths of love and intimate connection.
Featuring Baron alongside his wife, Juanita, the visuals unfold a series of enthralling and sensual moments, perfectly attuned to the track’s dark and exotic energy. The video’s minimalist aesthetic places the music at the forefront, crafting a timeless and emotionally rich experience for viewers.
In a heartfelt reflection on the project, Baron shared: “This song and video hold a deeply personal place in my heart. Collaborating with my wife on this project made it even more special.
“It’s a celebration of connection, passion, and the magic of creating something meaningful together.”
The lyrics of the song poetically explore the ecstatic highs of romance, likening the hypnotic beauty of love to a melody that lingers and keeps one awake through the night.
Baron elaborated on his artistic inspiration, stating, “I wanted to write about how the euphoria of being addicted to someone's love can literally keep you up at night - the rush, the intensity, the love-drunk obsession, and how music can magnify every emotion. ‘Up at Night’ is all about that energy you can’t shake off.”
Known for his expansive catalogue and bold cross-genre innovation, Baron’s monumental success is underscored by previous hits, including his pop-rock anthem “So Much More", the DSTv theme song, and the dance-floor classic, “Children Of The Sun", one of SA’s biggest chart-toppers.
His impressive career highlights include opening for rock legends Bon Jovi to a crowd of 65,000 at FNB Stadium in Johannesburg in 2013, winning a Wawela Award for Best Male Artist and embarking on a UK tour the same year.
To date, Baron has independently released four full-length studio albums that have garnered critical acclaim.
Baron’s extraordinary songwriting and production talents have made him a sought-after figure behind the scenes, collaborating with numerous SA artists such as Euphonik, Kwesta, Sketchy Bongo, and many more.
His music also resonates across the screens of popular television shows, films, and commercials, further amplifying his reach.
With over 30 number-one hits and three South African Music Awards (Samas) nominations, his versatility as an artist continues to flourish.
His recognition by the Grammy Recording Academy in 2022 speaks to his influence on a global level.